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This Amazon Fire TV Stick 4K Max Black Friday deal is unbeatable

If you’re after a media streamer this Black Friday, our TV expert recommends the Amazon Fire TV Stick 4K Max as the best buy around

As is customary, Amazon has slashed the price of its various Amazon Fire TV Sticks for Black Friday. Tasty discounts are available on the brand’s full range, but if you own a 4K television, I recommend the Amazon Fire TV Stick 4K Max.

It’s the most expensive model, with an RRP of £70, but you can pick one up for just £45 ahead of Black Friday, which falls on 29 November. That’s the joint-lowest price it’s ever been, matching how much it cost last November and during Amazon’s Spring Deal Days event in March.

View deal at Amazon


The main reason to go for the 4K Max over the other models is performance. The 4K Max uses the most powerful processor of any Fire TV Stick (a four-core, 2GHz MediaTek MT8696T CPU) and offers faster app loading times and speedier menu navigation as a result. It also has twice the storage of the Fire TV Stick 4K at 16GB.

As the name suggests, the Fire TV Stick 4K Max supports resolutions up to 3,840 x 2,160 along with the Dolby Vision, HDR10+ and HLG HDR formats. In his review of the stick, Stuart Andrews described picture quality as “exemplary” while streaming content on Amazon Prime Video in Ultra High Definition (UHD).

Other welcome extras include support for Dolby Atmos audio and Wi-Fi 6E; the step-down Fire TV Stick 4K only supports Wi-Fi 6. That’s only going to be useful if you own a compatible router but it’s a big selling point for those that do. You’re also getting access to Amazon Alexa voice controls and Amazon’s new “Ambient Experience”. This allows you to play background music and display curated photography or art on your TV when not watching video content on it.

If you’re willing to sacrifice a bit in the performance stakes to save yourself an extra tenner, the Fire TV Stick 4K remains a great option and has been discounted from £60 to £35. And, if you don’t have a 4K telly, it’s worth checking out the new Fire TV Stick HD and Fire TV Stick Lite. We’ve not reviewed the former yet but it’s eminently affordable at £28 (down from its launch price of £40). Meanwhile, the Lite version is Amazon’s cheapest stick and costs just £21 ahead of Black Friday compared with its usual price of £35.

View deal at Amazon


Fans of the Fire TV operating system in need of a new television should head over to our Black Friday TV deals live blog, where they’ll find some cracking offers on options. Many Fire OS tellies now have Freely on board, meaning you can watch live and on-demand UK TV content over your internet connection without the need for an aerial or set-top box.For Black Friday deals across the full range of categories we cover here at Expert Reviews, check out our Black Friday deals hub, where you’ll find a roundup of the best offers on smartphones, headphones, air fryers and more.

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