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Most electric toothbrush deals are a scam – this saving is a rare exception

an image of the oral b io3 duo pack with a travel case and eight replacement heads included

I review toothbrushes for a living and this Oral-B iO3 bundle is one of the only Black Friday electric toothbrush deals I would recommend

Black Friday electric toothbrush deals normally set my teeth on edge. Oftentimes their “original” prices are inflated to make the discounted price look more appealing, or deals are exclusively available on electric toothbrushes I wouldn’t recommend even at lower prices. Thank goodness, then, for this deal that allows you to get two highly recommended Oral B iO brushes for less than the price of one.

As part of its early Black Friday sale, AO is serving up a dual pack of Oral B iO3 brushes with eight replacement heads for just £95, down from an original price of £260. That’s a massive saving on a set that can kit out both you and your other half with brushes and replacement heads for a whole year.

When we reviewed the Oral B iO 3 brush, we were highly impressed by its powerful cleaning performance, long battery life and brilliant dual-pressure sensor. In fact, it has the longest battery life of any Oral-B brush we’ve ever tested. As part of the iO range, it comes with magnetic drive motors that deliver a powerful, quiet clean without any of the unnecessary app connectivity or smart features that come with more expensive models.

View deal at AO


As ever, the original retail price listed on AO needs a hefty pinch of salt. Dual packs always save you a little money over buying each brush individually – an individual Oral-B iO3 brush would set you back £80 on average, while the dual pack’s average price on Amazon is only £112. This deal’s real saving comes into play when you consider that eight replacement brush heads are thrown in for free.

Eagle-eyed among you may notice that the dual-pack is also currently £95 on Amazon. Though it’s the same price, you’d lose the replacement heads. This may seem like a small difference, however Oral-B iO replacement heads cost a pretty penny. Even when bought in bulk, you’d be lucky to get them for less than £5 each and the current sale price of an eight-pack is £46.

That means when you buy the dual-pack from AO with the replacement heads thrown in, you’re effectively getting two highly recommended brushes for £50. That’s a fantastic £25 each – a whopping £35 cheaper than the cheapest-ever sale price of an individual Oral B iO3 brush. Not to be sniffed at.

View deal at AO


Over the course of this month, we’ll be scouring the web for the very best Black Friday deals, while providing expert insight on a whole range of product categories from smartphones, laptops and TVs to air fryers, coffee machines and mattresses. If you’re after a great discount this November, be sure to keep an eye on our Black Friday deals hub.

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