New Ford Fiesta review (2013) – Hands on

CONNECTED CARS GO MAINSTREAM
When it launched in 2008, the previous Fiesta just missed out on the connected car boom. Ford is looking to put that right with the 2013 refresh, adding plenty of new features and bringing in familiar ones from other models. With an industry-wide push towards more accessible technology, we were certainly impressed with how much effort Ford has gone to in order to give the fiesta greater appeal to the tech-savvy.

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With 45 different models to choose from, it could be a tough choice

It is, however, important to keep in mind that many of the gadgets we looked at are optional extras. Although every new Fiesta will come with MyKey as standard, only one key is provided at the dealership – you’ll have to buy additional ones separately. Sync will only come as standard on the $14,245 Titanium edition or higher, and with the range comprising 45 different models with over nine trim levels, it could be difficult to find the features you want unless you spend a lot of time with the brochure. The base model starts from $9,795, but with optional extras factored into the total price, the Fiesta gets dangerously close to C-segment cars like the Focus. (UK pricing to be confirmed)

What we can say for sure is that seeing such an extensive feature set on a mainstream supermini is still a good move on Ford’s part – it shows a willingness to bring new technology to a lower price point than many of its rivals, which should be applauded. Many of these features would only be available as after-market bolt-ons on other cars, yet Ford has integrated them effectively. If you’re looking for your next new car, want something the kids can drive but want to retain a little control and still get something that’s fun on the weekends, the new Fiesta will be one to look out for when it goes on sale early next year.