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New Ford Focus review

An impressive array of technology makes the new Ford Focus an attractive car for those that love their gadgets, but some packs are better value than others.

The Ford Focus has long been a favourite in the UK, with its decent price, reliability and safety record all contributing to the hatchback’s massive success. With the New Ford Focus, the car has undergone a major revolution in terms of the sheer amount of technology that’s been put into it. To put it another way, the kind of tech you can get on this car is similar to, or even better than, that on many luxury cars.

The good news is that these options don’t cost a fortune and we’d even consider essentials on a new car. In this review we’re taking a look at all of the new technology and option packs in the Ford Focus. To see how the car drives and feels read the Ford Focus review on our sister site, CarBuyer.

Driver Assistance Pack

The Driver Assistance Pack is an optional extra that costs just £750 on the Titanium and Titanium X models. It’s designed to make driving safer, providing the driver with more information and safety aids that can help prevent accidents, or at least reduce the damage involved. It’s comprised of several different systems.

Traffic sign recognition

A front-mounted camera is used to constantly scan the road ahead, looking for traffic signs. The system currently recognises both speed and overtaking signs, and displays both prominently on the dash.

The speed limit sign recognition is particularly useful, as we’ve lost track of the number of times that we’ve been driving only to realise that we had no idea what the current limit was. It’s particularly useful when you’re driving to an unfamiliar location, as you can focus on driving, while the car scans the roadside for important information to keep you safe and your license free of penalty points.

We found the system was very responsive, with updates appearing on the dash the instant that we’d passed a sign. It was only occasionally that the system confused signs on side roads for changes in the speed limit on the road we were driving on, but this was rare. Driving round an unfamiliar town in Scotland, the system meant we were always aware of the speed limit even when we hadn’t seen the speed limit signs themselves.

Ford Focus traffic sign recognition

The notifications appear large on the dashboard screen, but they can be shown in the top right corner should you want to look at another part of the trip computer. In order for you to notice new signs appear, the symbols appear in colour then slowly fade to grey, so when the speed limit changes it’s immediately obvious.

Low Speed Safety System

One of the stand-out safety features of the Driver Assistance Pack is the Low Speed Safety System, which is known as Active City Stop in the US. This is designed to automatically step in to prevent low-speed collisions that can occur with urban driving.

To start with it pre-charges the brakes, to shorten the stopping distance should you need to hit the brakes quickly. However, it is how it deals with the threats you don’t see that’s really impressive. A forward-facing infra-red laser beam mounted next to the camera in front of the rear-view mirror scans the distance to an approaching reflective object. If the car senses that you’re getting too close and will have an accident, it hits the brakes for you.

Ford claims that at speeds less than 10MPH, it will completely stop the car with no driver intervention. At speeds between 10MPH and 20MPH, it will slow the car down and reduce the amount of damage done. It does not operate at speeds above 20MPH because of the working distance on the sensor.

Testing it out by driving towards a set of bollards was a strange feeling, but we were incredibly happy when the car pulled sharply to a stop before we collided with it. It should mean that you’re immune to accidentally running into the back of a car when you’re stuck in slow traffic commuting through a busy city.

BLind-spot Information System (BLIS)

One small but very useful part of the Driver Assistance Pack is the blind-spot information system (BLIS). Its job is to make sure that you don’t change lane in front of another vehicle when driving down the motorway.

Ford Focus Blind Spot Information System

Using BLIS, the car detects when another vehicle is directly in the driver’s blind spot and lights up a yellow LED on the corresponding wing mirror. The LED stays lit for a short time after the other vehicle emerges out of your blind spot. We tested the system on the motorway, but it will also work when overtaking on any road. The yellow light is unobtrusive but still very noticeable when driving, making it perfect as a gentle reminder to check over your shoulder before you make a manoeuvre.

Convenience Pack

While the Driver Assistance Pack is designed to make the car safer, the Convenience Pack (standard on the Titanium X and part of the £525 Convenience Pack on the Titanium model) is designed to make the car simpler to park and also comes with power-fold wing mirrors.

Auto Park Assist

The key feature of the Convenience Pack is Auto Park Assist, which lets the car automatically parallel park for you. The video below was filmed in 3D. To watch it on a 3D TV or monitor, click on the 3D button and select side-by-side. If you don’t have a 3D screen, you can still watch in 3D, but you’ll need a pair of red and blue glasses. Click on the 3D button below the video and select the Red/Cyan option. Make sure the colours are round the right way using the options. If you prefer to watch in 2D, click on ‘no glasses’ then change the mode to ‘left only’.

When the driver presses the parking button, sensors around the car start scanning the distance between parked cars. When a suitable space is found, a message appears on the screen in the centre console telling you to stop. With the accelerator and brake controlled by the driver, the car steers itself into the space, prompting when to change between reverse and first gear. Another message flashes up when parking is finished, which should help a lot of people get into spaces that they might otherwise avoid because of having to parallel park. Of course, driving out again is entirely up to the driver.

It worked flawlessly in our tests, but the downside of the system is that it needs a relatively large space to work – larger than a space that you could manually squeeze the car into yourself. This could mean that you could spend more time looking around for a suitable space than if you just parked the car yourself.

Ford Focus auto park

Rear Park Assist is included in the Convenience Pack, and helps you manually park the car, either parallel or straight into a space. Sensors in the front and rear bumpers detect how close the car is to objects such as cars, lampposts and bollards, and this information is relayed to the driver with ever-quickening beeps and a dashboard display showing where and how close the objects are. We liked the extra information on-screen, which is far better than the traditional audio-only warning. The system didn’t pick up low kerbs, but for reverse-parking into a crowded car park we can certainly see the advantages of having it on board.

If you don’t want to pay for Active Park Assist, you can get Rear Park Assist as part of the City Pack (£275 on the Titanium and £525 on the Edge and Zetec models).

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