One of the UK’s best-known and most experienced male grooming experts, “Grooming Guru” Lee has been writing about skincare, haircare and fragrance for over 20 years and has road-tested thousands of products in that time. An award-winning journalist and former magazine editor, his work has appeared in newspapers, magazines and on websites across the world, and as an in-demand consultant he has worked with some of the world’s biggest skincare, haircare and electrical brands. He is the recipient of two prestigious Jasmine Awards for his writing about fragrance and regularly appears on TV and radio discussing skin and haircare. He always smells amazing.