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Best Amazon Prime Day deals 2024: Get the best of the early offers today

Amazon's Prime Day sale is almost here – check out our guide below for more info and all the best early deals

Amazon’s Prime Day sale is almost upon us, with the annual two-day deals extravaganza set to take place on 16 and 17 July this year. The online retailer is promising to bring out bigger and better offers than ever for its tenth Prime Day sale, with tempting reductions soon to be made available to Amazon Prime members on top brands like Samsung, Ninja, Bose and more. 

Of course, not all deals are made equal and not every offer is as good as it first appears. That’s where we come in. Thanks to our product testing expertise and deals coverage spanning multiple decades, we have the tools at hand to sort the wheat from the chaff and select for you only the deals which offer concrete savings on products that are actually worth buying.

We’ll be sifting through thousands of the deals in the run-up to and during Prime Day itself and highlighting the best ones below, so be sure to bookmark this page to make sure you stay up to date on all the hottest early offers. To learn more about what Prime Day is and how it works, jump to our handy guide section at the bottom of the page.

Important Prime Day information

You’ll have to be an Amazon Prime subscriber to make the most of the Prime Day sale, but signing up for a free, 30-day trial is easy – just click on the yellow button below to get started. You’ll be able to sign up once the sale starts, but we recommend getting in there ahead of time so you don’t miss any of the time-sensitive deals.


Sign up for a free Amazon Prime trial

Best early Prime Day deals

While the flood of offers has yet to come, you can expect a solid trickle of deals appearing before Prime Day itself. These are the best early offers we’ve come across:

Ring Indoor Camera (2nd Gen.) (Was £100, now £50)

We gave the first generation Ring Indoor Camera five stars and our Best Buy award when we reviewed it, praising the security device’s great quality footage, wide range of set-up options and excellent value for money. The 2nd. Generation model, which adds colour night vision and more, is currently available on a cracking 2-for-1 deal, with the price of two cameras reduced from £100 to just £50.

View deal at Amazon


What is Prime Day?

Originally running for 24 hours in nine countries, Amazon Prime Day has since expanded to a two-day event spanning 20 countries across the globe. Deals go live at midnight, with popular products very likely to sell out well before the 48-hour period is up. Essentially, it’s like the mad rush of a superstore on Black Friday, but from the comfort of your own home.

For the event, Amazon has sales and reductions on a fleet of top brands, with prices on products from the likes of Shark, Samsung, Tefal, Google, Nespresso, Oral-B, Xiaomi, Lego, Hasbro and many more to be slashed. Naturally, there will also be massive discounts on Amazon’s own kit, including its Echo smart speakers, Kindle e-readers, TVs and tablets.


How long will Prime Day 2024 last?

As strange as it sounds, Prime Day no longer lasts for just one day. The past three years have all seen Prime Day running for a total of 48 hours and 2024 is sure to follow suit.

While this 48-hour time constraint does make it difficult to snag all the deals you want – as you still need to eat and sleep, giving other deal hunters a chance to get that coveted item before you – our deals coverage throughout the whole website will give you the leg up you need to get all the discounted items you desire.